How allyship training helped Union create a safe environment

Union is an independent creative and performance marketing agency that creates omni-channel campaigns. They focus on data and brand strategy, performance media, and branded content to help brands capitalize on the direct-to-consumer paradigm shift and succeed in increasingly competitive markets.

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The problem

Talking about race and identity in the workplace can sometimes feel uncomfortable

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Discomfort and lack of confidence

Many employees felt uneasy discussing race and identity, often avoiding these topics due to fear of saying the wrong thing.

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Limited DEI communication skills

There weren’t enough opportunities to learn how to engage in inclusive, respectful conversations about sensitive topics.

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Need for stronger leadership support

Team members wanted more consistent DEI training and leadership modeling around allyship, equity, and intentional language.

The solution

Perfeqta’s Authentic Allyship training helps team members have transformative conversations

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Perfeqta delivered an all-company Authentic Allyship training to help Union employees navigate difficult conversations around race and identity.

The process began with a pre-training survey, where team members reflected on their understanding of allyship, comfort level discussing DEI topics, and suggestions for improving inclusion at Union.

The two-part, 90-minute in-person training combined educational content with small-group breakout discussions. Topics included:

  • Defining allyship through action.
  • Intersectionality and the impact of privilege and bias.
  • Building safe spaces for open conversations.
  • How to interrupt bias in real time.
  • Practical steps to become an authentic ally.

After the sessions, a post-training survey measured how employees’ perspectives and confidence had evolved.

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The result

Progress toward a more inclusive workplace

1
Deeper awareness of privilege and bias

Participants gained insight into how privilege shapes workplace dynamics and appreciated hearing diverse perspectives during breakout sessions.

2
Safe space for real dialogue

Facilitated discussions allowed employees to share personal experiences in a respectful, structured environment—building empathy and connection.

3
Tools for ongoing learning

The training equipped employees with resources and frameworks to guide future conversations. Many expressed interest in continuing DEI education, especially on microaggressions and inclusive hiring.

Testimonials

What our clients are saying

Results you can trust

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“It felt comfortable and safe for the team and I think we’ve made meaningful progress in creating a safe environment to have tough conversations. The energy and desire are high right now and we’ve decided to set aside some time during lunch on Tuesday to continue the conversation with our breakout groups.”

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Jennifer

Talent Director

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