She/Her

Latesha Byrd

CEO / Founder

Latesha is the Founder and CEO of Perfeqta, where she partners with organizations to design people-first cultures, elevate leadership, and build systems that unlock team potential. As an Executive Coach and Speaker, she guides leaders through change with a focus on team alignment, cultural clarity, and long-term sustainability.

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Background

With over a decade of experience across leadership development, inclusion, and talent strategy, Latesha brings a bold, people-first approach to her work—grounded in empathy, cultural insight, and a commitment to systems-level change.

She believes high-performing cultures aren’t built by chance—they’re built with intention, care, and clarity. At Perfeqta, she helps clients connect their people strategy with their purpose and performance.

When not working, she’s journaling with intention, curating playlists, taking a pilates class, and planning travel experiences that center rest, joy, and ease.

Ask me about: Aligning people strategy with business goals, building leadership muscle across teams, closing the gap between company values and employee experience, and supporting executive teams through transformation. And if there’s time, ask me what Beyoncé has to do with workplace culture.

Team

Driven by expertise, united by purpose

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She/Her
Lizz Rene

Talent Development Consultant

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Janelle St. Omer

Senior DEI Consultant

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Freya Pirbhai

Operations Manager

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Gabriela Julia

Content Writer

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Raven Baker

Content Coordinator

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Vanessa Da Costa

Data Consultant

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